Beauty & Utility
''Beauty will save the world.''
Who inspires us?
Anyone who has tried to write a short story for school, or sketch or paint a picture of something that moves them, will know that you can’t go out shopping for design inspiration. Instead, jolts of ideas usually come to all of us from all sorts of unlikely places. As a prime example, VOCIER’s designer found his inspiration for the design of the F38 while watching a documentary on F1 racing. Your inventiveness can come from anywhere; just about anything can touch off that flash of imagination, that epiphany, that magical understanding of how something should really be designed, written, painted or even presented.
On the other hand, there are few 21st-century designers who would not point to such giants of design and architecture as Ludwig Mies van der Rohe, Walter Gropius, and Le Corbusier as high on their list of heroes and influencers. We at VOCIER are no different.
Finding beautiful solutions to practical problems
VOCIER’s lead designer and founder, Michael Kogelnik, certainly espouses the beliefs developed within the Bauhaus school of thought, where they taught that even designs on an industrial scale can and should be beautiful as well as functional. Whether we are considering an office chair, an apartment complex, or a piece of carry-on luggage, we share in the belief that a solution that provides the user with a functional and attractive product will add to the overall enjoyment. It may sound a touch pretentious to claim VOCIER designs are descendants of the types of things that Mies van der Rohe created. But we do have a deep appreciation for his belief that paying attention to the finest details is where the difference in design is made.
The importance of competition
Among the happy coincidences of history where you have a cluster of greats creating around the same time in primarily the same area, the fact that Mies van der Rohe, Le Corbusier, Walter Gropius, not to mention Frank Lloyd Wright were all studying and working in the same decades must have fed the creative output of each. Would Bernini have been as driven to create St. Peter’s Colonnade on such a grand scale if he didn’t have Borromini’s church of San Carlo alle Quattro Fontane to match and try to surpass? Similarly, students of the Bauhaus, Ulm and the International Style were a creative clique who pushed boundaries of design just as they pushed each other in sometimes friendly, sometimes tense competition. Whether we are discussing the pioneers of modern design or current creative forces, competition in industrial design proves the importance of research and finding solutions to needs people have.
How design can improve people’s lives
Whether we are looking at the simplicity of design found in much of the Bauhaus and the Ulm School of Design creations, or the modernity of the clean lines and open spaces used by Le Corbusier, providing customers with products that make their lives run more smoothly represents the higher goal of all modern design. Moving on from unnecessary ornamentation, we want to develop products that are beautiful in their utility, similarly to Bauhaus creations. As Dostoevsky wrote, “Beauty will save the world,” we at VOCIER believe that by creating a clever piece of luggage that is also attractive to use, we can help the traveler find an extra bit of peace and confidence during long and stressful trips.